Every score, explained.
Transparency is not a feature we added — it is an architectural principle. Here is how TasteRadar collects, interprets, and surfaces intelligence, and why you can trust what it tells you.
Five signal channels — interpreted together.
TasteRadar reads the market through five distinct signal channels, each contributing a different dimension of understanding. No single source is sufficient. The combination — interpreted together, in context — is what makes the intelligence actionable.
Social Conversation
Public social signals across platforms where food culture is created and shared. Not just volume — context, sentiment, and cultural framing are captured in native languages.
Menu Intelligence
Structured tracking of restaurant, delivery, and QSR menus across target markets. Menu appearances confirm that social momentum is translating into commercial adoption.
Visual Content
Image and video signals from platforms where food discovery happens visually. What people photograph, share, and engage with reveals preferences that text-based analysis alone cannot capture.
Consumer Reviews
Review signals from dining, delivery, and product platforms — capturing what consumers actually say when they describe their experience, not what they say when asked in a survey.
Trade & Regulatory
Import and export trade flows at commodity level, and regulatory movement — novel-food and ingredient approvals — the supply-side signals that show where a category is heading before it reaches the shelf.
From signal to insight.
Every score is built on a consistent methodology. When TasteRadar surfaces an insight — “Yuzu × Chili is a high-opportunity whitespace combination in the Thai market” — it reflects measured momentum, menu penetration and cross-source weighting across five signal types, not opinion or a black-box number.
Four principles that shape the platform.
Single-source dashboards flatten the picture.
TasteRadar interprets five source types simultaneously because a social spike without menu confirmation is noise, and a menu appearance without momentum data is history.
Quarterly reports arrive after the window has closed.
TasteRadar signals update continuously. The intelligence layer never pauses, which means your team's read on the market is always current.
Most tools tell you what happened.
TasteRadar is architecturally designed to surface what is forming — combinations, occasions, and formats that are gaining momentum now but have not yet reached saturation.
Black-box methodology erodes boardroom confidence.
TasteRadar scores on a consistent, explainable methodology — momentum, menu penetration, cross-source weighting — so your team can defend a recommendation on the strength of the signal, not a number pulled from nowhere.