The platform

One signal layer.
Four working surfaces.

TasteRadar is not just a dashboard with data behind it. It is a continuously-learning index — built across six signal source types, calibrated per market and language, and surfaced through four purpose-built working surfaces.

How the index works

Ingest, interpret, surface.

Three stages, end to end. The same architecture every signal traverses, from raw ingestion to board-ready briefing.

01
Ingest

Native, multimodal.

TasteRadar continuously ingests signals from social conversation and video, restaurant and delivery menus, visual content, consumer reviews, and trade and regulatory movement — in native languages across APAC and MENA markets. No translation layer. No Western-market defaults.

02
Interpret

Layered, in context.

Raw signals pass through layered interpretation that weights, cross-references, and contextualises. A spike in social mentions means nothing without menu adoption to validate it. TasteRadar reads signals together — the intersection is where intelligence lives.

03
Surface

Surfaced for decisions.

Interpreted intelligence is delivered through four working surfaces: Flavor Map for category positioning, Live Feed for real-time monitoring, Watchlists for threshold-based tracking, and Reports for board-ready briefings. Open a score and see the signals behind it.

The platform

One signal layer. Four working surfaces.

Surface I

Position every flavor against velocity and stage of adoption.

Each bubble is sized by indexed signal volume and placed by velocity and maturity. Hover to inspect; click to drill into the underlying clips, menu listings, and reviews.

  • Filter by region, channel, demographic, and occasion
  • Toggle 7d / 30d / 90d / 1y velocity windows
  • Compare cohorts across markets and pin to watchlist
Request access to flavor map
Flavor map · Southeast Asia · 30d
7d30d90d1y
EMERGINGESTABLISHEDLOW VELOCITYHIGH VELOCITYTepacheGochujangYuzuCalamansiAji AmarilloTamarindPandanBlack LimeHojichaSumac
What we read

Five source types. One indexed surface.

Most intelligence tools read one or two sources and call it complete. TasteRadar reads six — simultaneously, in context, without flattening.

01

Social Conversation

Public signals from the platforms where food culture is created and shared — captured in native languages, not translated from English.

Ingested · live● indexing
02

Menu Intelligence

Restaurant, delivery, and QSR menus across tracked markets — confirming when social momentum translates into commercial adoption.

Ingested · live● indexing
03

Visual Content

Image and video signals from platforms where food discovery happens visually. What people photograph reveals preferences text cannot capture.

Ingested · live● indexing
04

Consumer Reviews

What consumers actually say when describing their experience — not what they say when asked in a survey.

Ingested · live● indexing
05

Trade & Regulatory

Import and export trade flows at commodity level, and regulatory movement — novel-food and ingredient approvals — the supply-side signals that show where a category is heading before it reaches the shelf.

Ingested · live● indexing
Transparent by principle

Every score, explained.

When TasteRadar surfaces an insight — “Yuzu × Chili is a high-opportunity whitespace combination in the Thai market” — it reflects measured momentum, menu penetration and cross-source weighting across five signal types, not opinion or a black-box number.

No black boxes. Your team can see how a score is built.

Source trail4 signals · 0.79 score
Yuzu × Chili · Thai whitespaceINSIGHT
TKT@yuzubangkok · 1.4M views0.92
WNGSukhumvit · menu listing0.78
GM18 reviews · 4.6★0.71
TRDHS-2106 import flow · +18% YoY0.74
Get to work

Still skeptical? Good.

We’d rather you challenge our methodology and sign up when you’re confident — than move fast on a platform you don’t fully understand. Request access and put the platform to work on your actual use case.

Request Access