Trusted by category leaders in CPG, flavor, and QSRWhat’s new ↗

The intelligence layer
for F&B category leaders who move first

AI-native, multimodal market intelligence for global F&B leaders. Detect emerging sensory signals, flavour trends, ingredients, and occasions before they appear in any published report.

Request Accessor contact us for a demo →
Trusted by category leaders in CPG, flavor, and QSR
tasteradar.ai/intel/flavors

Flavor map · Southeast Asia

Updated 12s ago
signals
14M+
menu items
10,000+
active trend categories
50+
Top movers · 30d
7d30d90d
EMERGINGESTABLISHEDLOW VELOCITYHIGH VELOCITYTepacheGochujangYuzuCalamansiAji AmarilloTamarindPandanBlack LimeHojichaSumac
🌶️
Gochujang Butter
Detected · Seoul · 12s ago
+312%
Lead time
9 weeks ahead of published reports
SingaporeBangaloreUnited KingdomContinuously indexing14,247,891 signals· last sync 12s
The problem

The intelligence layer
hasn’t kept pace.

Quarterly trend reports arrive after the wave has crested. Social listening surfaces noise without category context. Menu databases lag publication by a season.

By the time a flavor enters a report, your competitors have already sourced the ingredient, briefed their agency, and shipped the SKU.

8–16 wk
Median lead time over published trend reports
6
Signal source types interpreted simultaneously
12
Active signal categories tracked
Raw social~4.2K/sec
@chefkana posted a 47s clip about gochujang…
thinking about lunch options near Aoyama
butter board recipe gone wrong lol
mfw the yuzu kosho hits different
morning hojicha latte ritual continues
rt @foodweek: new menu drop in Manila
idk why people care about iced coffee
tepache tasting at the night market →
literally craving pasta
new pandan cold brew at the cafe
@chefkana posted a 47s clip about gochujang…
thinking about lunch options near Aoyama
butter board recipe gone wrong lol
mfw the yuzu kosho hits different
morning hojicha latte ritual continues
rt @foodweek: new menu drop in Manila
idk why people care about iced coffee
tepache tasting at the night market →
literally craving pasta
new pandan cold brew at the cafe
TasteRadar signal347 indexed
🌶️
Gochujang Butter
KR · 412 sources · butter format
312%
🍵
Hojicha Latte
JP · 287 sources · beverage
184%
🍋
Calamansi Spritz
PH · 156 sources · cocktail
241%
🌿
Pandan Cold Brew
ID · 94 sources · beverage
167%
🍑
Yuzu Kosho Crema
JP · 142 sources · condiment
274%
Our approach

One continuously-learning system. Four operating principles.

How the TasteRadar F&B Intelligence platform is engineered, end to end.

01
AI-native

By architecture, not bolted on.

The model continuously ingests, scores, and re-weights every signal across modalities. There is no nightly batch — the index is the product.

Available to clients
02
Multimodal

Every modality your category lives in.

Social video, menus, reviews, visual content, and cultural context — combined into a single indexed surface where intersections become evidence.

Available to clients
03
Transparent

Every insight is traceable.

Every emergent flavor on the platform traces back to the underlying clip, menu listing, or review that produced it — auditable at the source.

Available to clients
04
Scaled

Built for global F&B leaders.

Built for local language models, cultural-context scoring, and channel-aware velocity per market. Rich indexing for APAC and MENA. With actual in-market signals.

Available to clients
The platform

One signal layer. Four working surfaces.

Surface I

Position every flavor against velocity and stage of adoption.

Each bubble is sized by indexed signal volume and placed by velocity and maturity. Hover to inspect; click to drill into the underlying clips, menu listings, and reviews.

  • Filter by region, channel, demographic, and occasion
  • Toggle 7d / 30d / 90d / 1y velocity windows
  • Compare cohorts across markets and pin to watchlist
Request access to flavor map
Flavor map · Southeast Asia · 30d
7d30d90d1y
EMERGINGESTABLISHEDLOW VELOCITYHIGH VELOCITYTepacheGochujangYuzuCalamansiAji AmarilloTamarindPandanBlack LimeHojichaSumac
Capabilities

Built for teams making consequential bets.

Three surfaces, one signal. Mapping, monitoring, and reporting — each traceable to the underlying data that produced it.

01Mapping

Map the category

Visualize what is emerging, established, and fading across modalities. Filter by region, channel, and consumer segment.

EMERGINGESTABLISHEDLOW VELOCITYHIGH VELOCITYTepacheGochujangYuzuCalamansiAji AmarilloTamarindPandanBlack LimeHojichaSumac
Available to clientsRequest access →
02Monitoring

Monitor in real time

A live feed of the flavors, formats, and occasions moving in your category, refreshed every twelve seconds.

Live signals00:00:12 ago
🌶️
Gochujang Butter
Seoul · Social Video Signals
312%
🍵
Hojicha Latte
Tokyo · Social Video Signals
184%
🥭
Mango Sticky Rice
Bangkok · Operator Menu Intelligence
92%
🍋
Calamansi Spritz
Manila · Social Video Signals
241%
🌿
Pandan Cold Brew
Jakarta · Social Video Signals
167%
🫐
Ube Cheesecake
NYC · Social Video Signals
128%
🌰
Black Sesame Foam
Shanghai · Operator Menu Intelligence
98%
🍑
Yuzu Kosho Crema
LA · Consumer Review Signals
274%
🌶️
Gochujang Butter
Seoul · Social Video Signals
312%
🍵
Hojicha Latte
Tokyo · Social Video Signals
184%
🥭
Mango Sticky Rice
Bangkok · Operator Menu Intelligence
92%
🍋
Calamansi Spritz
Manila · Social Video Signals
241%
🌿
Pandan Cold Brew
Jakarta · Social Video Signals
167%
🫐
Ube Cheesecake
NYC · Social Video Signals
128%
🌰
Black Sesame Foam
Shanghai · Operator Menu Intelligence
98%
🍑
Yuzu Kosho Crema
LA · Consumer Review Signals
274%
Available to clientsRequest access →
03Defending

Defend the decision

Every insight ships with its underlying source — clip, menu listing, review, image — so it stands up in a board room.

Yuzu Kosho · ↑ 274%SIGNAL
TKT@chefkana · 2.1M views0.92
TBLAoyama · menu update0.81
GM12 reviews · 4.7★0.66
IMGVisual cue · 8 detections0.58
Available to clientsRequest access →
Who we work with

For the teams making the bets the rest of the market reacts to.

TasteRadar is built for senior decision-makers at category-defining global F&B companies. We work in cohorts, not at scale.

CPG & Beverage

For category and innovation leadership.

Quantify which flavors, formats, and occasions your category is moving toward — before they're obvious in published reports.

Designed around
VP, Innovation
Director, Category Strategy
Head of Consumer Insights
8–16 wkforward index horizon
Flavor Houses

For commercial and creative leads.

Anticipate ingredient cycles, brief creative on emergent profiles, and arrive at customer meetings with the category's next wave already mapped.

Designed around
Regional Commercial Director
Flavorist · Creative Lead
Head of Marketing & Insights
6+signal source types fused
QSR & Foodservice

For menu R&D and culinary leadership.

Plan limited-time-offer cycles around what consumers are reaching for now, in your region, on the channels your guests live on.

Designed around
Director of Menu Innovation
Culinary R&D Lead
Head of Beverage Programs
12+active signal categories
Coverage

Indexed in regional context — not translated from English.

Japanese, Vietnamese, and Thai language models — alongside Arabic, Mandarin, and Korean — with channel-aware velocity and cultural-context scoring tuned for Asia-Pacific and the Middle East & North Africa. The signal you see is the signal that actually exists in-market.

BangkokHo Chi Minh CityKuala LumpurSingaporeJakartaManilaTokyoSeoulShanghaiDelhiMumbaiKarachiDubaiRiyadhCairoIstanbulLondonParisBerlinAthensSan FranciscoChicagoNew YorkMexico CitySão PauloSydney
Live coverage
Active · 16 marketsPipeline · 10 markets onboarding
Southeast Asia
6markets
Top forming
Pandan · Calamansi · Gochujang
Northeast Asia
3markets
Top forming
Hojicha · Yuzu Kosho · Black Sesame
Middle East & N. Africa
4markets
Top forming
Sumac · Tahini · Smoked Paprika
South & West Asia
3markets
Top forming
Curry Leaf · Tamarind · Kokum
Common questions

What teams ask before they request access.

Trend reports are quarterly. They describe what has already happened in the market. TasteRadar is a continuously-learning system — the index updates every twelve seconds. We tell you what's forming now, and what's likely to be in next quarter's report.

Have a different question? Get in touch →
See what’s forming

See what others miss.
Act before they catch up.

Request access for your team. Our team will be in touch within 48 hours to brief you on relevant slices of coverage and arrange a working session.

Request Accessor contact us for a demo →
48-hour reply Enterprise access only APAC & MENA specialists